Author:(J. WALTER THOMPSON COMPANY)

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Image for 1952 Wine Consumer Survey, prepared by the J. Walter Thompson Company.

1952 Wine Consumer Survey, prepared by the J. Walter Thompson Company.

By: (J. WALTER THOMPSON COMPANY).

Price: $35.00

Publisher: no place, J. Walter Thompson Co.: 1952

Seller ID: 2276

Condition: Very Good condition


[I], title; 1-40; S1- S34; [i-vi] questionnaire; typed or mimeograph on one side; 11" x 9"; construction paper cover printed on front; three-hole punch, brad bound. Moderate chipping to foredge of covers;middle brad missing.The survey was conducted to study beverage using habits of U. S. families and to determine what changes have taken place in the consumption, preference and use of wine since a previous survey in 1946 and since the industry program began in 1938. Investigators made personal interviews in 4099 homes using the questionnaire included at the end of this volume. View more info